Intimissimi präsentiert die Herbst-/ Winter-Kampagne "#insideandout" - fotografiert von Modefotograf Mario Testino
Die neue Kampagne #insideandout, die ab September 2017 startet, zeigt vier ganz unterschiedliche Frauen, aus vier unterschiedlichen Bereichen: das Model Irina Shayk, das zudem auch Intimissimi Ambassador ist, Schauspielerin Dakota Johnson, Tennisspielerin Ana Ivanovic und Food-Bloggerin Ella Mills.
Der Ansatz dahinter: Intimissimi ist fest davon überzeugt, dass der bestimmte Stil einer Frau, ihre einzigartige Persönlichkeit und ihr Leben widerspiegelt. So wurden diese vier starken Frauen nicht in Lingerie, sondern ganz natürlich in Basics abgelichtet.
Intimissimi möchte mit dieser neuen Kampagne zeigen, dass Schönheit gerade durch den Charakter jeder einzelnen Frau und deren inneren Kraft so gut gezeigt werden kann.
Die Kampagne wurde von keinem geringeren als dem Mode- und Portraitfotografen Mario Testino geschossen.
ANA IVANOVIC Backstage
ELLA MILLS Backstage
MARIO TESTINO Backstage
Intimissimi launches new brand campaign celebrating empowered women
Italian lingerie brand, Intimissimi is proud to announce its new campaign, created in collaboration with renowned fashion and portrait photographer, Mario Testino. Launching across print and film this September, the campaign focuses on four driven, successful women from vastly different fields; Irina Shayk, Ana Ivanovic, Ella Mills and Dakota Johnson.
Intimissimi believes the style a woman adopts, reflects her unique personality and life. This campaign expresses that truth by taking a fresh, off-beat approach; not showing any lingerie on the body at all. It asks us to look beyond the surface of these incredible women, and to celebrate their personal triumphs and achievements. Intimissimi believes that beauty in fact flows from a woman’s inner strength and character.
For the first time, Intimissimi has teamed up with world-famous photographer, film director and creative director, Mario Testino, to capture these empowered women, and bring Intimissimi’s unique vision to life. "The casting is fabulous, but I also liked the challenge of communicating an underwear campaign through women who are fully dressed. I wanted to capture how these women look and feel wearing the underwear underneath their clothes. It’s a very daring way for Intimissimi to sell underwear”, says Testino.
The brand’s long-time muse, Irina Shayk is back, together with professional tennis player Ana Ivanovic, cookery author and entrepreneur Ella Mills, and actress Dakota Johnson.
These four women go beyond the sexuality and desire normally associated with underwear advertising, and instead portray their strength, ambition and integrity. The campaign is about real, day-to-day lives, and these values perfectly encapsulate Intimissimi’s new spirit – celebrating women both #insideandout. The new tagline #insideandout was envisioned by Testino and his team, MARIOTESTINO+.
The campaign captures the unique personalities of these four inspiring women, to bring you Intimissimi’s exclusive collection of bras. The collection celebrates femininity across all different shapes and sizes, along with Intimissimi’s message that with the right bra, any women can feel confident in themselves.
Fotorechte: © Intimissimi